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Job Details

Head of Sales & Experiences

  2025-05-30     Portland Art Museum     Portland,OR  
Description:

The Head of Sales & Experiences is responsible for leading the events sales and production teams to drive revenue growth across event spaces, museum-generated experiences, and partnerships. This role focuses on maximizing existing revenue streams while identifying and developing new, revenue generating opportunities, particularly through innovative and creatively designed museum produced events that attract diverse audiences and sponsors. The position involves cultivating relationships with key clients and partners, crafting forward thinking sales strategies, and designing targeted marketing and social media campaigns to expand reach and impact. Working closely with the operations team, this leader ensures seamless event execution, while providing strategic oversight that prioritizes financial growth and supports the Museum's mission and values.

In this role, you will

  • Develop and implement sales strategies to maximize revenue from event spaces, audio/visual services, and experiential add-ons (e.g., furniture, decor, specialty activations), leveraging creativity to increase revenue year over year
  • Cultivate new clients to ensure revenue goals are met
  • Cultivate and maintain strong business relationships with clients, partners, and local event planners
  • Actively seek out and pursue new business opportunities through networking, cold calls, cold emails, in-person meetings, and industry events
  • Lead and mentor the sales team, providing clear direction, training, and performance feedback
  • Oversee the sales pipeline, ensuring timely follow-ups and conversions from inquiries to booked events
  • Collaborate across departments to identify and support opportunities related to sponsorships, hosted events, and other strategic initiatives
  • Collaborate with the Marketing team to enhance event sales PR, social media efforts, and promotional materials
  • Draft, negotiate, and execute rental agreements, waivers and contracts
  • Ensure client expectations align with operational capabilities by partnering with production and AV teams
  • Attend client planning meetings, weekly event strategy meetings, and key stakeholder discussions
  • Generate sales reports, revenue forecasts, and analytical insights
  • Support budget planning and management in collaboration with leadership
  • Manage sales KPI metrics
  • Partner with an outside sales lead generation company for new business
  • Implement a program of museum hosted experiential events such as Valentines Dinner, Mothers Day, etc., emphasizing creativity and originality
  • Oversee and execute exceptional overall events for our clients with a goal of no complaints
  • Bachelor's degree in hospitality, business, or related field, or equivalent experience
  • Minimum of 5-8 years of experience in event sales, business development, or related fields
  • Minimum 4 years of supervisory experience
  • Hands-on experience with sales tracking systems and client relationship tools
  • Experience with Tripleseat and/or other related event management software preferred
  • Experience with sales content management systems (CMS) to track leads and client calls and document where each prospect is in the sales cycle
  • Strong new sales, negotiation, and business development skills

Please see the full job posting on our career page.

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