OVERALL RELEVANCE FOR THE ORGANIZATION Recognize sport, lifestyle, consumer, & cultural insights to identify business opportunities within Football and Dugout (Baseball and Softball) Heavily influence category direction and drive product excellence, vision, and execution Build and evolve strategies based on insights, trends, and data to win with consumers and gain market share Steer the cross-functional product creation team to deliver the category vision Lead and develop direct reports and category teammates KEY RESPONSIBILITIES Lead and drive product excellence at all stages or the product process to win in Football and Dugout Globally Drive credibility through the lens of sport and culture Establish trends for tomorrow through a deep understanding of the consumer with industry leading product stories Set and manage strategic FTW category direction; ensure cross-functional alignment across key KPIs, i.e. margin, sell-thru, ideal range size, net sales, market share, buy readiness, mar...Director, Sports, Product, Footwear, Leadership, Business, Technology