Job Details

Senior Writer and Editor - The Standard

Overview
Join the Brand Strategy & Creative Strategy team to craft compelling brand messages for enterprise-level campaigns, thought leadership, brand videos, and social media.

Job Summary

This role sits on the Brand Strategy & Creative Strategy team. As a Senior Writer and Editor, you'll serve as a brand steward, creating content for enterprise-level brand campaigns and programs, including key sponsorships, Enterprise Thought Leadership, and brand video and social media.

• Define and develop strategic, straightforward, and compelling brand messages for a variety of audiences through multiple channels (online, video, live presentation, print, etc.) to increase brand awareness and affinity.
• Elevate the overall brand voice and tone while crafting easy‑to‑understand narratives across all channels.
• Develop concepts and copy for enterprise-level campaigns across multiple channels, delivering content that is on brand and effective (such as enterprise thought leadership articles, blogs, social media, sponsorship materials, and video scripts). Depending upon experience, may also serve as video producer.
• Leverage writing expertise to consult on creative projects, offering guidance on best practices.
• Serve as a regular presenter at Brand Center of Excellence.
• Lead and collaborate with cross‑functional teams to brainstorm ideas, evaluate solutions, and develop on‑brand messaging that meets brand objectives.
• Conduct brand reviews to ensure copy aligns with The Standard's brand voice and tone while adhering to the company style guide.

Skills And Background You'll Need

• Education: Bachelor's degree in English, communications, advertising, or related field is required.
• Experience: 5+ years of brand writing experience, preferably for B2B or financial services; 7 years preferred in financial services.
• Excellent writing and editing skills and superior verbal communication skills.
• Ability to adhere to AP Stylebook guidelines and the company writing style guide.
• Experience determining style, tone, and structure across a variety of media.

Key Behaviors of a Successful Candidate

• Proven critical thinker able to identify key insights and differentiators from strategies, articles, and complex research.
• Demonstrated ability to write and edit copy that meets brand objectives and amplifies The Standard's brand voice.
• Confident professional presence that supports collaboration and education across the organization.

Why Join The Standard?

• A rich benefits package including medical, dental, vision and a 401(k) plan with matching company contributions.
• An annual incentive bonus plan.
• Generous paid time off: 11 holidays, 2 wellness days, and 8 volunteer hours annually (PTO increases with tenure).
• A supportive, responsive management approach and opportunities for career growth and advancement.
• Paid parental leave and adoption/surrogacy assistance.
• An employee giving program that double-matches your donations to eligible nonprofits and schools.

In addition to the competitive salary range below, our employee‑focused benefits support work–life balance.
Learn more about working at The Standard.

Salary Range: $74,500.00 - $108,750.00
Positions will be posted for at least 5 days from original posting date.

Standard Insurance Company, The Standard Life Insurance Company of New York, Standard Retirement Services, Inc., StanCorp Mortgage Investors, LLC, StanCorp Investment Advisers, Inc., and American Heritage Life Insurance Company and American Heritage Service Company, marketed as The Standard, are affirmative action/equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, national origin, gender identity, sexual orientation, age, disability or veteran status or any other condition protected by federal, state or local law. Except where precluded by state or federal law, The Standard will consider for employment qualified applicants with arrest and conviction records pursuant to the San Francisco Fair Chance Ordinance. The Standard offers a drug‑ and alcohol‑free work environment. The Standard requires a criminal background investigation and employment, education and licensing verification as a condition of employment. After any conditional offer of employment is made, the background check will include an individualized assessment based on the applicant's specific record and the duties and requirements of the specific job. Applicants will be provided an opportunity to explain and correct background information. All employees of The Standard must be bondable.