Job Details

Vice President of Product Marketing

About the Company

Top-tier provider of marketing research services for the global entertainment industry

Industry
Management Consulting

Type
Privately Held

Founded
1987

Employees
501-1000

Categories

• Market Research
• Information Collection & Delivery
• Media & Internet

Specialties

• entertainment research & marketing
• sports research
• sports partnerships
• brand tracking
• brand research
• technology research
• advertising
• advertising measurement
• and research & insights

Business Classifications

• B2B
• SAAS

About the Role

The Company is seeking a VP of Product Marketing to lead the definition and execution of go-to-market strategies for its suite of research products and services. The successful candidate will be responsible for developing comprehensive product marketing strategies, leading product launches, and defining clear product positioning and messaging. This role requires a deep understanding of market research methodologies, the ability to conduct thorough market analysis, and the skill to create high-quality marketing content. The VP will also be instrumental in managing a product marketing team, collaborating with sales, and building relationships with key influencers in the industry.

Candidates for the VP of Product Marketing position at the company should have a Bachelor's degree in marketing, business, or a related field, with an MBA preferred, and at least 10 years of product marketing experience in the market research or technology industry. A proven track record of successful product launches, strong digital and content marketing experience, and excellent communication and leadership skills are essential. The role demands a strategic thinker with the ability to translate technical details into compelling marketing messages, and a leader who can drive revenue growth and foster a collaborative, innovative team environment. Proficiency in Microsoft Office Suite and marketing automation tools is also required.

Travel Percent
Less than 10%

Functions

• Marketing
• Product Marketing