Job Details

Senior Marketing Analyst

Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges.

Core Job Responsibilities: What You'll Do

As a senior marketing analyst, you will be the strategic engine behind our marketing efforts. You will translate complex data into actionable insights that drive marketing strategy, customer acquisition, retention, and revenue growth.

Responsibilities include:

• Acting as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy.
• Developing and owning the measurement framework for the customer journey for marketing campaigns from initial brand awareness and lead generation to product trial and conversion.
• Analyzing the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs.
• Implementing and managing early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles.
• Overseeing the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth" to track campaign effectiveness.
• Building and maintaining executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders.

Basic Qualifications:

• Bachelor's Degree or Military Experience
• At least 5 years of experience in marketing analytics, business analysis, or data science
• At least 2 years of experience in people management
• At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI)
• At least 2 years of experience reporting in Salesforce CRM

Preferred Qualifications:

• 5+ years of experience in a B2B SaaS or enterprise technology
• Master's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics)
• Demonstrated ability to influence C-suite or SVP-level stakeholders through storytelling and data-driven business cases
• Experience working in a product-led growth (PLG) environment, optimizing free-to-paid conversion paths

Salary Range: Remote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, Marketing Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace.