Job Details

MUST HAVE 3 YEARS MINIMUM EXPERIENCE AT A SUPPLEMENTS OR CPG BRAND THAT SELLS ONLINE AND DOES $100M

Salary Range: $85,000–$110,000 annually

Role Overview

The Performance Creative Manager will lead the strategy, creation, and optimization of all performance-driven creative for paid social channels — with a primary focus on Meta (Facebook/Instagram) video ads. This role owns the full creative lifecycle from ideation to execution, producing 30–50 high-performing video assets per month that align with growth goals and brand storytelling.

The ideal candidate is both a creative strategist and a hands-on content maker — someone who can generate ideas, direct shoots, edit videos, and interpret data to continually refine what works. Based in Austin or Portland, this individual will collaborate in-studio with cross-functional teams to bring the founders' creative vision to life and deliver measurable business impact through performance-driven storytelling.

This is a full-time, salary, exempt position..

Key Responsibilities

Creative Strategy & Ideation

• Translate business objectives and founder direction into innovative Meta ad concepts.
• Develop creative frameworks for testing hooks, storylines, visuals, and calls to action.
• Stay ahead of cultural trends, platform shifts, and emerging AI tools to inform creative
• direction.

Video Production & Execution

• Produce 30–50 Meta video ads monthly, overseeing scripting, shooting, and editing.
• Manage in-studio content creation and collaborate closely with on-site creative teams.
• Leverage AI tools (e.g., Runway, Pika, Midjourney, Synthesia, ChatGPT) to accelerate production and ideation.
• Ensure all assets align with brand standards, performance goals, and compliance guidelines.

Performance Analysis & Optimization

• Partner with the Growth and Analytics teams to evaluate ad performance metrics (CTR, CPA, CVR, ROAS).
• Identify winning creative patterns and iterate on high-performing themes and hooks.
• Maintain a structured creative testing library documenting learnings and insights.

Collaboration & Leadership

• Work cross-functionally with Brand, Growth, and Studio teams to align strategy and

• output.

• Manage project timelines, deliverables, and feedback loops to ensure consistent quality

• and delivery cadence.

• Provide mentorship or guidance to junior creators, editors, and freelancers as needed.

Travel Requirements

Occasional travel may be required for studio sessions, campaign shoots, or team offsites.

Supervisory Responsibilities

May oversee freelance editors or content creators on a project basis.

Qualifications and Experience

• 3+ years of experience in performance creative production, preferably in DTC, eCommerce, or consumer brands.
• Proven success creating high-performing Meta (Facebook/Instagram) video ads at scale.
• Advanced video production and editing skills (Adobe Premiere Pro, CapCut, or similar)
• Strong understanding of performance metrics and data-driven creative optimization.
• Proficient with modern AI creative tools for ideation, visual generation, and workflow automation.
• Excellent creative judgment with a data-informed mindset.
• Highly organized with the ability to manage multiple deliverables and deadlines.
• Portfolio showcasing Meta ad examples with measurable performance outcomes.
• Experience with TikTok, YouTube Shorts, or emerging video platforms.
• Background in supplements, wellness, or consumer health industries.
• Motion graphics, animation, or sound design capabilities.
• Experience leading creative teams or managing studio operations.

Physical Requirements

Must be able to exert up to 15 pounds occasionally. This role involves primarily sitting, but may include brief periods of standing or walking during studio shoots.