Job Details

Position Summary

BOGS Footwear is seeking a creative and driven Community/Social Media Manager to oversee our digital communities. They will plan and develop content for our key brand partners, ambassadors, organic social media campaigns across multiple social platforms. The ideal candidate will enhance our online presence, engage with our target audiences, and elevate our brand voice across multiple platforms through daily posts and partnership campaigns. Additionally, this role will help manage our Digital Asset Management (DAM) systems to ensure consistent and efficient access to marketing materials.

Key Responsibilities

Influencer and Brand Ambassador Management

• Identify, recruit, and nurture relationships with influencers and brand ambassadors who align with our brand values and audience.
• Develop creative content briefs and ensure timely delivery of influencer campaigns.
• Track and evaluate influencer performance to maximize ROI and strengthen partnerships.

Social Media Management

• Develop and implement a comprehensive social media plan that aligns with our brand goals and campaign initiatives.
• Create, schedule, and publish high-quality content for our social platforms, including Facebook, Instagram, YouTube, LinkedIn, TikTok, and Twitter (X).
• Monitor social media trends and audience preferences to keep the brand relevant and innovative.
• Analyze performance metrics and create actionable reports to optimize content and campaigns.

Content Creation

• Collaborate with the product and marketing teams to produce engaging photo, video, and written content tailored to individuals and families who embrace the outdoors, regardless of the weather.
• Maintain a consistent brand tone and style that reflects BOGS' commitment to comfort, durability, and simplicity.
• Coordinate social media campaigns around product launches, events, and promotions.

Digital Asset Management

• Upload, organize, and tag assets in Photoshelter, BOGS Digital Asset Management (DAM) system.
• Ensure all assets are up-to-date, accurately categorized, and easily accessible to internal teams and external partners.
• Help organize and upload image assets to Elastic, BOGS sales community tool.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 years of professional experience in social media management, influencer marketing, or digital marketing.
• Knowledge of social media advertising tools and analytics, primarily for boosting posts.
• Proficient in content creation tools such as Adobe Creative Suite or similar. Photography and video capabilities are a major plus.
• Strong organizational skills with experience.
• Exceptional written and verbal communication skills.
• Passion for outdoor activities and an appreciation for the footwear industry is desired.

Key Competencies

• Creativity: Ability to produce compelling and innovative content.
• Analytical Thinking: Skilled in interpreting data to refine strategies and campaigns.
• Relationship Building: Strong interpersonal skills to develop and maintain influencer partnerships.
• Attention to Detail: Ensures content and assets are accurate and on-brand.
• Adaptability: Thrives on a small team but capable of working well with vendors, agencies, and influencers.

Why Join Us?

At BOGS Footwear, we are passionate about footwear and dedicated to creating unique experiences with our consumers. We design and manufacture performance footwear that is durable and comfortable all year long. As a brand we want to empower our customers to embrace the elements in their everyday lives without worry.

As a key member of the marketing team, you'll have the opportunity to bring bold ideas to life and make direct contributions to our business goals on a daily basis. We work closely with the sales and product teams, which will give you visibility to all aspects of the footwear industry.

Location:

1355 SE 10

Reports To:

Director of Marketing

Employment Type:

Full-time

BOGS Footwear is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.