Job Details

Define and lead a unified, audience-centric messaging strategy aligned to brand, segment, marketing, and revenue goals. - Develop differentiated messaging frameworks, value propositions, and narrative architectures that clearly communicate Cignas unique role in healthcare. - Translate complex capabilities, research, and competitive insights into accessible stories, proof points, and messaging guidance. - Build cross-functional alignment by ensuring consistent narrative threads across paid, owned, and earned channels, while allowing flexibility for varied audiences. - Establish integrated planning processes, master calendars, and prioritization models to reduce redundancy and focus effort on high-impact initiatives. - Serve as the center of gravity for the end-to-end messaging lifecyclefrom planning and creation through activation and measurement. - Partner to evolve content production models, workflows, SLAs, and governance to improve quality, efficiency, and scale. - Lead a cross-fu...Director, Leader, Marketing, Strategy, Senior, Healthcare, Business Services, Insurance