Overview: This position is responsible for designing, implementing, and optimizing personalized marketing strategies that improve retention and engagement across Kaiser Permanente-s diverse portfolio of plan types (products). This role will serve as a subject matter expert in members- needs by product, ensuring that the new member (NM) experience and ongoing engagement strategies are tailored, relevant, and effective. Define customization opportunities of the new member journey by plan type, influence prioritization of retention initiatives, and support successful new product launches through data-driven recommendations and cross-functional collaboration. Develop and oversee deployment of unified, member-centric marketing outreaches across channels, ensuring consistency, compliance, and scalability. Use data and testing to measure effectiveness, inform prioritization, and continuously improve personalization and retention outcomes. Job Summary:
In addition to the responsibilities listed below, this position is responsible for developing and executing multi-channel direct marketing campaigns including production schedule, budget, and metrics to drive customer acquisition and member retention under the guidance of more senior employees. This position refines customer attributes and drives revenue-qualified leads using internal databases, partners with the Analytics team to leverage data modeling targeted at increasing response, application, and funding rates, including A/B testing, partners with Creative team on copy and creative development, and manages external vendors and agencies to ensure quality of output, project schedules are adhered to, and costs are managed.
Essential Responsibilities: