Job Details

A company is looking for a Principal E-Commerce Marketing Manager responsible for leading strategic customer acquisition campaigns.Key ResponsibilitiesDefine strategic direction for acquisition campaigns, including audience segmentation and offer developmentDevelop and optimize promotional offers and analyze performance for customer acquisitionAnalyze customer behavior to identify key audience segments and provide insights for campaign targetingRequired QualificationsBachelor's degree in marketing, business, or a related field10+ years of experience in e-commerce marketing, focusing on campaign strategy and offer developmentStrong understanding of digital e-commerce and customer segmentationCompetency in data analysis using tools like Tableau or Google Looker StudioProficient in Google Suite tools, including Slides and Sheets for executive presentation development