Job Details

The Product Marketing Manager supports product strategy execution and go-to-market (GTM) readiness by translating market insights, customer needs, and product inputs into clear, consistent messaging and enablement assets. This role partners closely with Product Management, GTM teams, and Sales to support market-informed product positioning, roadmap communication, and launch readiness across assigned products or initiatives.What you'll do here:Content Strategy & PlanningPartner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities.Develop and maintain a comprehensive content calendar across owned and partner channels.Define content themes that support business goals.Translate audience insights and market trends into compelling, differentiated content ideas.Align content plans with product launches, campaigns, and seasonal initiatives.Content Creation & ManagementCreate and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience‑specific content.Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact.Edit and elevate content to meet quality, voice, and storytelling standards.Demand & Lifecycle Content EnablementCollaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.Develop content mapped to buyer journeys, personas, and stages of the funnel.Support account‑based marketing, lifecycle campaigns, and customer engagement programs.Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.Distribution, Performance & OptimizationLook for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content.Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.Use data and insights to evaluate content effectiveness and continuously improve results.Track and report on key content metrics such as engagement, conversion, and influence on pipeline.Test new formats, channels, and storytelling approaches to increase impact.Cross‑Functional Collaboration & LeadershipServe as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.Lead content distribution workflows.Provide guidance and feedback to other marketers or contributors.Ensure alignment between content, brand voice, and messaging across the organization.Champion content as a strategic growth lever across marketing and the business.Skills you will need here:Bachelor's degree required, degree in marketing, communications, journalism, or related field preferred.Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles.Ability to develop and execute content strategies that drive measurable results.Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences.Strong understanding of digital content, SEO fundamentals, and content distribution.Experience partnering cross‑functionally in fast‑paced, matrixed environments.Experience in B2B, SaaS, EdTech, or complex buying environments preferred.Familiarity with content performance analytics and marketing automation platforms preferred.Experience supporting demand generation or product marketing initiatives preferred.Experience using Adobe or Canva for basic design.Ability to direct video editing and do simple video editing tasks.Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at accommodations.ta@cengage.com.CompensationClick here ( to learn more about the Total Rewards Philosophy.At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.In this position, you will be eligible to participate in the company's discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.5% Annual: Individual Target$58,300.00 - $75,750.00 USDWarning: Be aware, there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address.#J-18808-Ljbffr